“Look Again” is the simple message at the heart of Christchurch City Council’s Cycle Safety campaign. Whilst Christchurch has become the street art capital of the Southern Hemisphere, incorporating clever artistry with the regeneration of our central city ties in perfectly to create this cool video that carries the message to be spread.
Statistics continue to show that when there is a cycling incident involving another vehicle on the road, the top two contributing factors by far are “Poor Observation” and “Failure to Give way / Stop”. So, the message is clear - don’t accept first glance…Look Again.
We can expect to see an increase in the number of people taking up cycling as our infrastructure continues to improve. People will recognise it as a viable transport option with its associated health and wellbeing benefits. Cycling can be a lifestyle choice for those wishing to escape congestion frustrations and parking stresses whilst feeling connected with our vibrant city.
As more of us cycle, it should become second nature for everyone to “Look Again” for each other to avoid conflict. Awareness, respect and courtesy are key behaviours that will help people get where they’re going safely.
Some safety reminders for all road users:
- Take care when merging, signalling your intention to merge where possible
- Control your speed at all times so you can react effectively if an unexpected situation arises suddenly
- Be aware of your surroundings at all times and especially alert when travelling through road works where narrowed lanes are being shared by people using different transport modes and travelling at varying speeds
- When driving, windscreens and windows should be clear and clean to minimise impaired visibility from sunstrike, frost or condensation.
- When cycling, make some extra checks around intersections where people driving may be turning across cycle lanes at the same time that you are heading straight on
- During the change of seasons, be prepared with good, working lights on your bicycle so you don’t get caught out as it gets dark or on a dull day
- Bicycle lights in flashing mode are more noticeable and use less battery power
- To be more noticeable when cycling, use reflectors, reflective strips and reflective ankle bands which also help to secure loose clothing
- If wearing a backpack, using a fluoro cover with reflective strips can help make you more visible
- Is your high-visibility clothing still bright and easily seen when cycling? It can fade over time so check if it needs updating